ABOUT IRON 24
Redefining the fitness experience through innovation
Our Story
Iron 24 was created by a team of fitness, franchising, and tech industry veterans who saw an opportunity to revolutionize the gym experience.
By combining cutting-edge technology with flexible membership options, we've created a gym concept that puts convenience and accessibility first. Our innovative approach eliminates the traditional pain points of gym membership while providing premium fitness and recovery amenities.
Our Vision
To be the world's easiest gym to own, join, and use.
Our Mission
To simplify gym membership and ownership.
Our Values
S.A.F.E. - The principles that guide everything we do
Simplicity
We eliminate complexity and make fitness accessible to everyone through intuitive design and straightforward processes.
Affordability
Quality fitness should be accessible. We provide premium amenities at prices that work for everyone.
Freedom
Flexible membership options available. Work out on your terms, on your schedule, at any location.
Expedience
Get in, work out, and get on with your day. We respect your time and make fitness efficient.
Leadership Team
Experienced leaders from fitness, franchising, and technology industries
Matt Arceneaux
CEO