Featuring fitness + recovery and a 100% digital member experience, we’re excited to debut our gym in our hometown
In just a few months, our first-ever corporate-owned Iron 24 gym will open in Westside Plaza at 5070 W. Broadway, Pearland, Texas – less than eight miles from our Pearland headquarters. Following the announcement of our launch nationwide, we’ll be revealing several other corporate and franchisee-owned locations throughout greater Houston and other major markets nationwide in the second half of 2022 and into 2023.
With the lease recently finalized, we’re projecting to open in the 4,200 square foot East Pearland space in September. Our gyms are unstaffed and technology-enabled, with membership, access and feedback fully managed through the Iron 24 mobile app. We’ve eliminated common frustrations like prolonged signups, upsells, contracts and inconvenient hours plaguing members at other gyms. Amenities include classic free weights, cardio and functional areas and recovery rooms with features such as red light therapy.
“Iron 24 is a refreshing, tech-forward take on the traditional gym experience — a perfect addition to Pearland’s line-up of innovative retail and consumer businesses,” said Marty Flanagan, brand president of Iron 24. “As we continue to seek big and bold ideas for Iron 24, we look forward to welcoming the Pearland community to our first-ever Iron 24 location this fall.”
This tech-forward gym concept has been long in development at FranchiCzar, Iron 24’s parent company. Also based in Pearland, TX, FranchiCzar is a developer of franchise concepts, software and services designed to help franchise brands scale their growth.
Located on the southern end of the Greater Houston area, Pearland is a quaint suburb community with a small-town feel that is driving demand for innovative and disruptive technology-driven concepts to push further into the digital age.
“We are beyond excited to begin Iron 24’s journey right here in our backyard,” said David Graham, chief operating officer of FranchiCzar. “As we look to expand Iron 24 throughout the country, we are thrilled to contribute to the greater Houston community by providing a unique gym experience to people on their fitness + recovery journey.”
With the inaugural corporate locations primed to serve as strong proof of concept for our new brand, we’re simultaneously recruiting candidates to play an essential role in driving the Iron 24’s growth via franchising.
We’re seeking qualified potential franchise owners in the U.S. The initial investment for an Iron 24 franchise is approximately $91,950 to $288,850 in the U.S. Prospective franchisees should visit iron24.com/franchising to learn more and request additional information.