Announcing: The First 15 Locations of Our Zero Staff, Low Cost Gym

We’re breaking into the fitness and health industry with a 100% digital experience.

Marty Flanagan
Marty Flanagan
 min read
January 26, 2024
We’re breaking into the fitness and health industry with a 100% digital experience.


We’re breaking into the fitness and health industry with a 100% digital experience.

Our unique technology-enabled gym experience lowers traditional barriers to both gym membership and franchise ownership. We’re slated to open 15 locations across major markets in Texas, Florida, Minnesota, Oklahoma, Louisiana and Colorado, with our first opening planned for this fall in Pearland, TX. We’re also actively pursuing franchise development nationwide.

Iron 24 was founded by industry veterans on a mission to make fitness + recovery simpler and more affordable both for members and for gym owners, we’ve created a 24/7 gym model that champions advanced technology, low costs, no sales pitches or contracts, and zero staffing (with help from contracted cleaning crews).

The new fitness + recovery franchise concept uses a technology-centered approach where membership, access, and feedback are fully managed through the Iron 24 mobile app, making the gym easier to join and use. Soon, members will be able to book personal training through the app.

For the franchise owner, the Iron 24 model is as easy to start and run as it gets, combining technology and zero staff with greater flexibility to customize the space and keep overhead low. At the same time, the franchisee benefits from Iron 24’s model, branding, technology, team, and partnerships.

“We’ve created a better path to gym ownership and membership by applying the latest technology and decades of industry experience,” said Marty Flanagan, Iron 24 brand president. “We’re removing common frustrations like high costs and lack of flexibility that prevent people from reaching their goals, whether in terms of their fitness or their dreams of business ownership.”

In addition to technology, Iron 24 facilities provide a classic gym experience with everything members need to work out on their terms. Amenities may include but are not limited to:

• Traditional strength equipment
• Recovery rooms (infrared sauna, cryotherapy, massage beds, red light therapy)
• Functional space
• Cardio equipment
• High-intensity interval training space (HIIT)
• Mobility & flexibility space
• Personal training and virtual coaching

Our market research revealed that the fitness and health industry – valued at more than $14 billion and serving nearly 40 million members in the U.S. alone – is projected to grow memberships by 25% this year to reach over 50 million people. Iron 24 is positioned to own the low-cost, zero-staff category in this thriving space.

“Iron 24 is coming online at one of the most opportune times in the history of the fitness industry. Pent-up demand for in-person workout experiences is expected to reach an all-time high in the coming year,” said Flanagan. “Across the nation, our locations will provide members with a fully digital gym experience that makes it easier to take your fitness to the next level.”

Launched by FranchiCzar, a developer of world-class software and services designed to help franchise brands scale their growth, Iron 24 is backed by a team of more than 40 individuals who collectively bring decades of success in fitness franchising, technology, operations, sales, marketing and more. FranchiCzar also recently launched a new esports concept Valhallan and has seen tremendous growth within the first few months of franchising.

With the inaugural corporate locations primed to serve as strong proof of concept for our new brand, we are simultaneously recruiting candidates to play an essential role in driving the brand’s growth via franchising.

Iron 24 is seeking qualified potential franchise owners in the U.S. The initial investment for an Iron 24 franchise is approximately $91,950 to $288,850 in the U.S.
Think you have what it takes? Or just want to learn more? We’d love to chat with you.

Marty Flanagan

Learn more about Iron 24's vice president of brand growth.