About Iron 24
Learn about our team and how we're building a new kind of gym.
OUR STORY
Iron 24 was created by a team of fitness, franchising, and tech industry veterans who wanted to provide an easier path to gym ownership and gym membership. They invented a new gym concept that’s technology-enabled, affordable, and flexible. They also combined the best of a classic gym experience with recovery amenities to help members achieve whole body fitness.
That concept became the Iron 24 fitness franchise. Today, entrepreneurs throughout the country are seeing the value in our model, with gyms in development in markets across the US.
LEADERSHIP TEAM
We are an experienced group of professionals in fitness, franchising, technology, business, operations, and more.
VISION
To be the world’s easiest gym to own, join, and use.
VALUES – S.A.F.E.
SIMPLICITY:
It’s at the core of everything we do. Joining, accessing, and even owning a gym has never been easier.
AFFORDABILITY:
A gym membership should be within anyone’s budget.
FREEDOM:
We give you the freedom to get fit on your terms.
EXPEDIENCE:
You should be able to work out on your schedule, not ours
MISSION
To simplify gym membership and ownership.